National Geographic has one of the most effective social media strategies on the planet. Their stunning visual storytelling keeps fans engaged across platforms.
NatGeo has become the largest, fastest-growing, and most-interacted profile on Instagram. The photo / video sharing app offers elements of a high-end magazine - a perfect fit to house NatGeo's amazing footage and images from their global community of visual storytellers. To put their success into perspective: they have 15 million followers and gain roughly 18,000 new followers per day. In 2014, they increased their following by 180% - that's 6.5 million new followers. This monumental growth has been met with a highly engaged audience - they have over 750 million interactions since January 2014.
On YouTube
Media publishers have an inherent advantage with content, and NatGeo is no exception - they share high-quality video content from their TV channel with their audience. They've been ahead of the curve for implementing visual content as the core of their social media presence. Where static images and short videos dominate on Instagram with mobile, YouTube gives the space for lengthy storytelling with videos on full-screen desktop.
Extremely active on YouTube - they published 1,000 videos in 2014 - averaging 90 per month, and gained nearly 500,000 new subscribers. NatGeo's channel is approaching the 4 million subscriber mark.
Lesson> Of course it's NOT just about capturing new subscribers, what matters is how MUCH they engage with your content. On YouTube, video views and growth of interactions are a good measurement to help define success. In NatGeo's case, their increase in subscribers was significant because they were highly engaged as can be seen by the increasing number video views.
Enjoy the most watched video from the NatGeo channel below - do not watch if snakes are not exactly your thing.
NatGeo has become the largest, fastest-growing, and most-interacted profile on Instagram. The photo / video sharing app offers elements of a high-end magazine - a perfect fit to house NatGeo's amazing footage and images from their global community of visual storytellers. To put their success into perspective: they have 15 million followers and gain roughly 18,000 new followers per day. In 2014, they increased their following by 180% - that's 6.5 million new followers. This monumental growth has been met with a highly engaged audience - they have over 750 million interactions since January 2014.
Media publishers have an inherent advantage with content, and NatGeo is no exception - they share high-quality video content from their TV channel with their audience. They've been ahead of the curve for implementing visual content as the core of their social media presence. Where static images and short videos dominate on Instagram with mobile, YouTube gives the space for lengthy storytelling with videos on full-screen desktop.
Extremely active on YouTube - they published 1,000 videos in 2014 - averaging 90 per month, and gained nearly 500,000 new subscribers. NatGeo's channel is approaching the 4 million subscriber mark.
Lesson> Of course it's NOT just about capturing new subscribers, what matters is how MUCH they engage with your content. On YouTube, video views and growth of interactions are a good measurement to help define success. In NatGeo's case, their increase in subscribers was significant because they were highly engaged as can be seen by the increasing number video views.
Enjoy the most watched video from the NatGeo channel below - do not watch if snakes are not exactly your thing.
